Are Apple Customers More Loyal?

In the past, many surveys seem to suggest that Apple customers are more loyal to this brand than customers of other brands on the market. Many people have followed the crowd on purchasing trends. If you walk past an Apple store at any time of the day then you will always notice a large crowd of people in each store.

Surveys have shown that now twice as many people said they would prefer to buy an iPhone in the future rather than an Android phone. The figures show that 24% of current Android users were ready to move to a different brand and 18% are looking to move to Apple as their next protocol.

Many consumers may be looking to move to Apple due to the wide range of technology they have available on the market, as some providers may currently only have a mobile phone, MP3 player and maybe a laptop currently on the market. By having many phones, iPods, laptops, PC’s, iPad’s etc. this gives Apple an advantage over other brands which is why more of their current customers are staying loyal to their business and existing Android/ Blackberry users want to move to Apple.

However, are Samsung and Google trying to boost their brand and gain more loyal customers through the use of Samsung’s larger phone and tablet screens and Google’s ‘Google Glass.’

Do you think this will help Samsung and Google boost their brand image on the current technology market or will consumers wait until Apple create products similar and with the same functionality?

Posted: 08/05/2013