How does downtime affect small businesses?
Any business that does not have a current online presence may as well be a dead company. In the modern-day, majority of organisations work solely from having an online presence in order to attract a wider target audience. It is important for the site to not only look good but it should also run smoothly when visitors are on the site. Although, many small and medium sized organisations are putting their business at risk due to lacking the main marketing tool and being present online.
For businesses which already have a strong online presence, facing downtime is one of the biggest threats of all to these organisations. Have you ever been in a situation where you get to the last stage of the checkout process then the website crashes? Well, this is any company’s worst nightmare! Websites which crash or go down for a period of time show the customer that they are not reliable as it leaves them unsure of whether their order has been processed or not. Consequently, the trust between the customer and the business will then be broken.
Any website advertising products or services to customers will have to permanently available in order to keep customers loyal to your business. Customers have been found to become impatient when waiting for a website to load and more often than not they will leave and visit your competitor.
Do you aim to lose customers? I’m guessing your answer is no!
The solution to this is simple.
Our recommendation to any SME when avoiding downtime and unhappy customers would be to outsource your IT to a local IT company who will be on hand to help improve your internet speeds and connectivity to help keep your customers happy when looking for information on your business or purchasing products from your company website. It will be much cheaper and less time-consuming for small and medium businesses to place their IT responsibility to outsourced suppliers who will manage their server 24/7 and ensure their website delivery time is how it should be.
Posted: 12/09/2013